As you can see from my digipak, magazine advert and from these shots from our music video, it is clear that I have used a consistent use of hearts and the colour red to show a link between them. Also I have continuously used the same font for 'Ruby Reigns' because it is as thought it's her name logo. This is evident on the front cover of the digipak, on the CD and also on the music advert. I also decided to use this font for the back of the album for the track list so that there would be continuity in the presentation of my digipak. The audience can see this link as there is a consistency in the features we have used in the music video, the digipak and the magazine advert. The use of hearts shows that the artists songs are mainly based on love and relationships.
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