Final Music Video, Digipak and Magazine Advert

Evaluation question four: What have you learned from your audience feedback?

1. Details about what you like about the video?

The use of a Ken doll as the male figure.
Locations
Stop animation effects
Bright colours
Imaginative

2. What was your favourite part of the video and why?

Tennis scene
The egg turning into a haribo sweet
The record player
Split screen

3.Was the storyline easy to follow?

Yes overall it was an easy and fun storyline to follow. It was humourous which made it more interesting to watch.

Yes I found that it was a great storyline and i really liked the concept of using a ken doll instead of a human male figure.
4. Was the bright effect on the shots good and was it appropriate for the artist?

Appropriate for the genre and theme
Made it more interesting
More eye catching
Represented the quirkiness and the fun personality of the artist

5. Did the locations fit in with the video?

The locations used made it more interesting
The locations fit in with the genre and it was clear that there was a city/urban theme

6. Did you feel that our video subverted stereotypes in any way?

It subverted the stereotypes that men dominate over women as in this music video, they represented female empowerement as the artist dominated over the Ken doll
 Women were not objectified in this msuic video which subverts Laura Mulvey's Male Gaze theory


Overall from our feedback we have learned that we fulfilled our aim about transmitting the message of female empowerment and have successfully subverted the female stereotypes. We have got good audience feedback and we are delighted that all these aspects of are music video have been entertaining.

Evaluation question three: How did you use media technology in the construction and research and research and planning stages of your music video?

Evaluation question three: on Prezi

This is an example of some feedback we got from members of our audience on twitter. Twitter is commonly used in today's youth so this was a good way of promoting our music video as our target audience was around the age of 14-25 years of age.

Storyboard

We decided to make a video of our storyboard because we thought it would be easier to have access to it at home, on location by uploading it to youtube and viewing it on our PC's and also on our smart phones. 

Evaluation question two: How effective is the combination of your music video and your digipak?

As you can see from my digipak, magazine advert and from these shots from our music video, it is clear that I have used a consistent use of hearts and the colour red to show a link between them. Also I have continuously used the same font for 'Ruby Reigns' because it is as thought it's her name logo. This is evident on the front cover of the digipak, on the CD and also on the music advert. I also decided to use this font for the back of the album for the track list so that there would be continuity in the presentation of my digipak. The audience can see this link as there is a consistency in the features we have used in the music video, the digipak and the magazine advert. The use of hearts shows that the artists songs are mainly based on love and relationships.

Evaluation question one: In what ways does your music video and digipak use, develop or challenge form and conventions of real media products?

Music Video

Evaluation question one: In what ways does your music video and digipak use, develop or challenge form and conventions of real media products? on Prezi

Digipak

Evaluation question one: In what ways does your music video and digipak use, develop or challenge forms and conventions? on Prezi

Magazine Advert

It conforms the conventions of a pop magazine advert because it features the artist on it and it also has aspects from the album cover and from the music video.




Costumes

When we decided which song we would like to make our music video to, we researched into various different artists of the same genre and looked at their style of clothing. We wanted to have a fun, outgoing rban city theme and thought we thought that it would be a good idea to have our artist dressed in bright coloured clothes which suits her fun personality and also we tried to match Ken costumes as much as possible to that of the artist.

 

Final Music Video

Music Video Draft 4