Final Music Video, Digipak and Magazine Advert

Evaluation question four: What have you learned from your audience feedback?

1. Details about what you like about the video?

The use of a Ken doll as the male figure.
Locations
Stop animation effects
Bright colours
Imaginative

2. What was your favourite part of the video and why?

Tennis scene
The egg turning into a haribo sweet
The record player
Split screen

3.Was the storyline easy to follow?

Yes overall it was an easy and fun storyline to follow. It was humourous which made it more interesting to watch.

Yes I found that it was a great storyline and i really liked the concept of using a ken doll instead of a human male figure.
4. Was the bright effect on the shots good and was it appropriate for the artist?

Appropriate for the genre and theme
Made it more interesting
More eye catching
Represented the quirkiness and the fun personality of the artist

5. Did the locations fit in with the video?

The locations used made it more interesting
The locations fit in with the genre and it was clear that there was a city/urban theme

6. Did you feel that our video subverted stereotypes in any way?

It subverted the stereotypes that men dominate over women as in this music video, they represented female empowerement as the artist dominated over the Ken doll
 Women were not objectified in this msuic video which subverts Laura Mulvey's Male Gaze theory


Overall from our feedback we have learned that we fulfilled our aim about transmitting the message of female empowerment and have successfully subverted the female stereotypes. We have got good audience feedback and we are delighted that all these aspects of are music video have been entertaining.

Evaluation question three: How did you use media technology in the construction and research and research and planning stages of your music video?

Evaluation question three: on Prezi

This is an example of some feedback we got from members of our audience on twitter. Twitter is commonly used in today's youth so this was a good way of promoting our music video as our target audience was around the age of 14-25 years of age.

Storyboard

We decided to make a video of our storyboard because we thought it would be easier to have access to it at home, on location by uploading it to youtube and viewing it on our PC's and also on our smart phones. 

Evaluation question two: How effective is the combination of your music video and your digipak?

As you can see from my digipak, magazine advert and from these shots from our music video, it is clear that I have used a consistent use of hearts and the colour red to show a link between them. Also I have continuously used the same font for 'Ruby Reigns' because it is as thought it's her name logo. This is evident on the front cover of the digipak, on the CD and also on the music advert. I also decided to use this font for the back of the album for the track list so that there would be continuity in the presentation of my digipak. The audience can see this link as there is a consistency in the features we have used in the music video, the digipak and the magazine advert. The use of hearts shows that the artists songs are mainly based on love and relationships.

Evaluation question one: In what ways does your music video and digipak use, develop or challenge form and conventions of real media products?

Music Video

Evaluation question one: In what ways does your music video and digipak use, develop or challenge form and conventions of real media products? on Prezi

Digipak

Evaluation question one: In what ways does your music video and digipak use, develop or challenge forms and conventions? on Prezi

Magazine Advert

It conforms the conventions of a pop magazine advert because it features the artist on it and it also has aspects from the album cover and from the music video.




Costumes

When we decided which song we would like to make our music video to, we researched into various different artists of the same genre and looked at their style of clothing. We wanted to have a fun, outgoing rban city theme and thought we thought that it would be a good idea to have our artist dressed in bright coloured clothes which suits her fun personality and also we tried to match Ken costumes as much as possible to that of the artist.

 

Final Music Video

Music Video Draft 4

Using convention from real media texts

Research and Planning

Post Production

Creativity

Digital Technology

Final Magazine Advert

After asking 10 people their opinions on my designs i came to the decision that my favourite was design three. I was able to do this by asking people for their comments and opinions through a small questionaire asking: What design they preferred and why?

These are some quotes i gathered from my feedback:

"I like the way is tied in with your digipak"

"The strong image is a god representation of the female artist"

"I like the theme of hearts which ties in with your music video"

"The colours are bright and bold which caught my eyes"

"The central image of the artist allowed the attention to be given to her"

Ruby Reigns Magazine Adverts

Artist Magazine Advert Research

Audience Theory

What or who is an audience? Everyone has been an audience in some way, whethere yiu are watching television programmes, adverts, live performances or listening to music. In media terms, an audience is a group of people who recieve media text. An audience would be part of an audience for media gtegxt through a media carrier such as television, internet, magazine, newspaper, DVD or radio.

Who is our audience? For our Adanced portfolio, our audience would be young modern females around the age of 15-25 and they would receive our music video through Youtube and music channels such as the most famous MTV and the pop based 4Music.

Demographics
Media research is very important for a media producer because they have to know who their potential audience is and know as much as possible about them. A common methog of audience research is known as demographics. This groups the population into 6 groups and naming them using letter codes to describe the income and status of people.

A-Higher management, bankers, lawyers, doctors and other professionals.
B-Middle management, teachers, creative and media people.
C1-Office supervisors, junior managers, nurses, specialist clerical staff.
C2-Skilled manuak workers, plumbers, builders.
D-Semi-skilles and unskilled manual workers.
E-Unemployed, students, pensioners, casual workers. T

These audience demographics are based on the National Readership Survey's socio-economic grades see http://www.nrs.co.uk/

I carried this out in order to find out about my target audience.I did this at the Demographic Group of Groups B and E.

1. How often do you watch music channels?
a) Every day b) Every few days c) Once a week d) Once a month e) More

2. What music channels do you commonly watch?

3. At the weekend do you
a) Socialise with friends b) Stay in and watch TV c) Shop d) Visit family

4. What style of music do you like most? a)Indie b) Pop c) Rock d) Alternative e) Dubstep f) R n B g)Other

Pyschographics
Pyschographics is a way of decribing and udience by looking at the behaviour and personality of its members. Pyschographics labels a particular type of person and makes an assessment about viewing by putting them into groups with labels that suggest their position in society. This is 4C's Marketing Model:

Mainstreams-Seek security.
Aspires-Seek status.
Succeeders-Seek control.
Resigned-Seek survival.
Explorers-Seek discovery.
Strugglers-Seek escape.
Reformers-Seeks enlightenment.

Hierarchy of Needs
Abraham Masalow is an American Psychologist who suggestes that every individual has needs, for example we all need to eat and sleep before we can go on to more complex social needs. His Herarchy of Needs suggests that once people have their basic needs they can then go on to satisfy successively 'higher needs' that occupy a set hierarchy or system of ranking. He came up with this pyramid where basic needs are at the bottom and at the top self actualisation. Marlows's upper levels at the top of the pyramid are about self esteem and gaining the respect of others. This can be linkes to the idea that consuming particular media texts fulfils self-esteem.

Cultivation Theory

This theory suggests that a repetition of the same media text will have an effect on the audience's attitudes and values. De-sensitisation is a similar idea which suggests that long term exposure to violent media makes the audience less likely to be shocked by violence and being less shocked by violence, the audience may then be more likely to behave violently. People have criticised this theory because they argue that screen violence is not the sanem as readl violence.

Two Step Flow Theory

Katz and Lazarsfeld assumes a slightly more active audience. It siuggests messages from the media move in two distinct ways. Opinion leaders who receive media messages, pass on their own interpretations in addition to the actual media content. The audience mediates the information recieved with ideas and thoughts expressed by the opinion leaders so they are not being directly influenced but they are being influences by a two step flow.

This theory relates to our music video because we have exposed our music video onto youtube so available to the public and therefore can easily be discussed on sites such as facebook and twitter due to trends. These trends are also due to videos that have been viewed on music channels which is where we are aiming for our product to be broadcasted.

Active audiences

This theory suggests that the audience acts as individuals who are active and interact with the communication process and use media tects for their own purposes. It siggests that we all behave differently because we all come from different backgrounds with many different attitudes, values, experiences and ideas. This active audience model is generally considered to be more realistic towards audiences.

Uses and Gratification Model

This theory suggests that audiences are a complex mixture of individuals who choose medis texts that best suits their needs. This thoery rekates back to Maslow's Hierarchy of Needs. For exxample people could use our music video to satisfy their needs of escape by using humour. This theory also suggests that media audiences are active and make actrive decisions about what they consume in relation to their social and cultural setting and their needs. It states that media meanings are not fixed and can be decoded betwenn the media producer's intention and the acudiences actual reading.

In 1974 theorists Blumier and Katz quoted, "Media usage can be explained in that it provides gratifications (nmeaning it satisfies needs) related to the satisfaction of social and psychological needs''.

I love you toast

This morning we took the opportunity to edit some more footage that we may use for our music video. This clip can be used as a cut away shot when the artist realises her love for Ken. This was edited on Imovie and we used freeze frames to make it more snappy for a stop animation effect.

Half Term Filming and Editing

Last Monday we filmed more footage for our music video and on thursday we went in to school to upload our new footage onto the mac. On thursday we also took the opportunity to edit our music video and here we have our second draft.

Indoor filming

Today we went to Alice's house to film more footage for our music video. We filmed the romantic lunch scene, Ruby looking at some photos of herself and Ken and we also filmed the whistling lips. For the lips, we each put a different lip tattoo because it's quirky and stands out from a usual lipstick. Here are some behind the scene photos from our day of filming.

First draft

Here is our first draft music video of what we have filmed so far. This video includes our footage from the tennis scenes in the park, Alexandra Palace, Brixton and Central London. We still have some footage to film so we have a few blank spaces and some of the video clips are not synchronised with the song.

Plans for filming

Over the next week we are planning to film some more indoor footage for our music video. Today we went out to get a few props for our music video such as a rose, toast stamp, confetti and heart chocolates.

Lesson Review

In yesterday's lesson we edited some more footage for our music video using IMovie.

Filming

Here is some footage from what we have filmed so far.

Lesson review

In today's lesson we analysed our AS production in terms of genre. We learnt that genre is understood to be a series of Codes and Conventions. A code is like a rule that is never broken and conventions are habits or accepted ways of doing things. The codes could be character codes, plot codes, structural codes, cultural codes and production codes.

Brixton and central London Filming

Today we went out on location to Brixton and Embankment to film more footage for our music video. Here are some photos from our day of filming.

Digipak lesson review

In yesterday's lesson everyone presented their digipak in order to get some feedback from the class. I am currently working on changing my back cover slightly just by adding numbers to the track list.

Final Digipak

This is my final digipak.

Final Front and Back cover for Digipak

This is my final front and back cover for my digipak. I took some photos of Alice and edited them on my computer using ArtRage. I created the hearts using a stencil and chose the colour to be a glittery red because I think it goes with the name Ruby Reigns.

Digipak ideas

I have been working on my digipak and i have come up with different ideas and have taken quite a few photos and edited them. This is one of the photos i have edited for my digipak, which i may use for the front cover: