Rich Mix

On wednesday our class took a trip to the media conference, Rich Mix. We were joined by the Rich Mix Education Officer, Thalia Cassimatis, the Chief examiner for OCR A Level Media Studies, Pete Fraser, Liz Kessier and Caorin Hardy from Academy Films.

Pete Fraser started off by teaching us a bit of the history of music videos. He showed us a few videos including:

Frim Fram Sauce


Can't buy me love - The Beatles


Don't look back - Bob Dylan


Bohemian Rhapsody - Queen


Pete then went on telling us when MTV was first introduced into the music industry. MTV was born in 1981 and it was made to be a channel dedicated only to music videos. The film music video ever to be shown on MTV was Video Star by The Buggies.



Other music videos that were popular on MTV were:

Our House


Also Madonna made a big break through for Women on MTV after America got involved in MTV.

Open your heart - Madonna


Michael Jackson made a really big break through on MTV with his big time hit Thriller that was first premiered on Channel 4 at midnight.

Thriller - Michael Jackson


MTV has been very successful and is still very popular today. Today there is a wide variety of music videos from various different music genres such as:

Candy shop - 50 Cent


99 Problems - Jay Z




Method of analysis (from Andrew Goodwin)
-Genre characteristics.
-Visual relationships with lyrics and music.
-Need to sell artist as a star.
-Voyeurism.
-Intertexuality

Many music videos use the concept of star image which means that the artist of the song is featured in the music video.

Next we watched a few videos that are very popular on youtube.

Thriller Dance


Numa Numa- First made a hit in 2004 in Italy and then made it to the US.


Ten steps and tips to make your own music video

Rich mix2

View more presentations from petefrasers

Liz Kessler
Liz works at Academy Films where she runs the music video division and produces videos. Recent Academy videos include:

Numbers in action - Wiley


Criminal - Britney Spears


Pencil full of lead - Paolo Nutini


Before our lunch break we listened to a song called 'No rest' by Dry the river, and in our break as a group we had to come up with some ideas of a music video we could produce for this song. We nominated Charlotte to represent our ideas:


This was the feedback we got from Corin and Liz:


Corin Hardy
Corin Hardy works at Academy Films as a director and producer of music videos. Recent music videos made by Corin are:

No rest - Dry the river


She is the new thing - The horrors


Behold the hurricane - The horrible crowes


Busy - Olly Murs